marketing & design agency

Take the direct route to scalable growth.

We help growth-focused brands turn marketing spend into booked consultations, quote requests and revenue, with SEO, paid media, AI search and websites run by senior specialists. Every lead tracked. Every dollar accountable.

Built for: Med Spa, Plastics & Healthcare · Home Services · Hospitality · Professional Services · Ecommerce

-82%

cost per lead, from CAD $300 to $55 in one quarter

Maratos Counselling

+376

keywords into Google's top 3 in one month

Toronto Plastic Surgeons

+53%

more Meta leads in one month, at an 18.5% lower CPL

Permanent lighting dealer, Saskatchewan

Industries We Serve

Different industries. One standard: results you can measure.

Med Spa · Plastic Surgery · Healthcare

Marketing for practices where trust is the product.

-82%

cost per lead in one quarter

Maratos Counselling

Home Services · Dealer Networks · Contractors

More quote requests. Lower cost per lead.

-58%

Google cost per acquisition

Permanent lighting dealer, Saskatchewan

Hospitality

Restaurants, venues and multi-location groups. Local search that fills tables at every location.

Professional Services

Legal, financial and B2B firms. High-intent leads, qualified before they reach your team.

Ecommerce

Premium DTC and online retail brands. Profitable ROAS across search, social and email.

Don’t see your industry? Our free audit works for any business. Book Your Free Audit →

Services

One connected growth engine, not six vendors.

Strategic SEO

Win the searches your customers make when they are ready to buy.

Technical audits · Local SEO and map pack · Revenue-focused keyword strategy · Content that converts

Performance PPC

Google and Meta campaigns judged by cost per lead and ROAS, not clicks.

Google Search, Shopping and Performance Max · Meta lead and conversion campaigns · Retargeting · Call and form tracking

AEO / GEO / HEO

Be the answer in Google AI Overviews, ChatGPT and featured snippets.

Answer-first content · Schema and entity work · AI visibility tracking

Social Media Marketing

Content and ads that build trust and fill the pipeline.

Content strategy · Video and ad creative · Community management

Email Marketing

Turn leads and customers into repeat bookings and sales.

Lifecycle flows · Rebooking and reactivation · Segmentation

Conversion Rate Optimization

Get more leads from the traffic you already pay for.

Landing page testing · Form optimization · Funnel analytics

Website Design & Development

Fast, conversion-built sites on WordPress, Shopify and more.

UX and design · Development · Tracking built in from day one

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WHY CHOOSE US

Built to Perform. Backed by Real Data.

We don’t just run campaigns. We build revenue engines. Every decision is strategic, every click is tracked, and every move has a purpose.

Measured in revenue, not clicks – Calls and forms tracked through to booked consultations, signed quotes and sales. We cut what doesn't convert.
Senior talent only – No juniors learning on your budget. The specialists who win your trust run your account.
Creative that converts – Messaging, design and offers built for your industry and its rules, from health advertising standards to seasonal installs.
Radical transparency – You always know what's working and what isn't, down to the ad, the location or the dealer.

Meet the Founder

Led by an operator, not just a marketer.

Direct Route revenue engine: ads, analytics and tracking working as one system — **Tina Andes, MBA**
Founder & CEO

Direct Route was founded by Tina Andes, MBA, who brings more than 25 years across healthcare technology, operations and marketing leadership, including 15 years as a Chief Revenue Officer. She has managed multimillion-dollar revenue networks and ad budgets, so your strategy is shaped by someone who understands how a business actually grows.

Behind her is a hand-picked team of senior specialists who lead every department.

in healthcare tech, operations and marketing: 25+ yrs
as Chief Revenue Officer: 15 yrs
revenue networks and ad spend managed: $M+

Tina Andes, MBA · Founder & CEO, Direct Route

RESULTS

Proven results across industries.

Plastic surgery, counselling, restaurants and home services dealers. Different customers, same approach: track everything, cut what doesn’t convert, and scale what does.

Toronto Plastic Surgeons

Plastic Surgery · SEO+376 keywords in Google's top 3 in one month. Recovered rankings and rebuilt organic growth.

VIEW CASE STUDY →

Maratos Counselling & Consulting

Healthcare · Google Ads-82% cost per lead, CAD $300 to $55. 18.1% conversion rate vs a typical 3 to 6%.

VIEW CASE STUDY →

Permanent lighting dealer, Saskatchewan

Home Services · Meta & Google+53% more leads at an 18.5% lower CPL. Google cost per acquisition down 58%.

VIEW CASE STUDY →

Baton Rouge Grillhouse & Bar

Hospitality · Local SEO33+ locations. Scaled local search across every location.

VIEW CASE STUDY →

TESTIMONIALS

What our clients say.

Healthcare“After years of being let down by companies who made empty promises, I had all but given up on marketing my practice. Not only did Tina and her team create a beautiful and functional website, they built a campaign that has consistently produced solid leads that translate to ideal clients for our team.”

Home Services“We had tried agencies before and always ended up paying more for every lead as we grew. Direct Route did the opposite. Our leads went up, our cost per lead went down, and for the first time we can see exactly which ads are bringing in our installs.”

Healthcare“I’ve worked with plenty of agencies that promise results, but this team delivered. In just 90 days, we saw a 90% increase in qualified leads and our cost per acquisition dropped significantly. They didn't just market us—they understood our business.”

Ecommerce“Our growth had plateaued until we partnered with Direct Route. Their strategy was sharp, data-driven, and aligned across all channels. We now have a brand we’re proud of, and a pipeline that doesn’t stop.”

Professional Services“They rebuilt our entire SEO strategy and within six months we were ranking on page one for nearly every major keyword in our niche. The organic traffic surge was unreal—and it converted.”

Ecommerce“We were wasting thousands every month on underperforming ads—until Direct Route stepped in. They cleaned everything up, retargeted the right audiences, and ROI jumped from 2:1 to 6:1.”

Hospitality“They brought our brand to life on social. Engagement is up 200%, but more importantly, it’s translating to real conversions and customer loyalty.”

Free Growth Audit

A complete audit of every channel. Free, with no obligation.

No cost · No contract · No obligation

What we review

SEO and local search
Google Ads
Meta and social ads
AI search visibility
Website speed and conversion
Tracking and analytics
Email and lead follow-up
Reviews and reputation

Ready to take the direct route?

Whether you run a practice, a dealer network, a restaurant group or an online brand, we’ll show you exactly where your next customers are coming from.