Home Services · Dealer Networks · Contractors
Homeowners compare, wait for the right season and look more than once before they ask for a quote. We build the ads, the creative and the tracking that keep your brand in front of them until they do, and we judge it all by the leads it brings in.
+53%
more Meta leads in one month, at an 18.5% lower CPL
Permanent lighting dealer · Saskatchewan
-58%
Google cost per acquisition, from $214.40 to $88.95
Permanent lighting dealer · Saskatchewan
-47%
lower CPL from retargeting than the account average
Permanent lighting dealer · Alberta
One team for
Who we serve
Whether you run one service area or a network of dealers across the country, we build the plan around how homeowners actually decide, from first scroll to signed quote.
One proven playbook, run locally for every dealer. Brand-consistent creative, territory-level targeting and results each dealer can see.
Local operators who need a steady flow of qualified quote requests, not vanity traffic. Every lead tracked back to the ad that produced it.
Considered purchases with longer decisions and peak seasons. We start the conversation early and stay with homeowners until they are ready.
And every home service in between
Great installs deserve a full calendar.
How we're different
Most agencies scale spend and accept a higher cost per lead as the price of growth. We scale the creative, the targeting and the tracking first, so every extra dollar has proven ads and real data behind it.
+25%
Meta spend in one month
-18.5%
cost per lead in the same month
Fresh angles across video, image and carousel, so there are always proven ads ready when spend goes up.
Prospecting video starts the conversation. Retargeting answers the real objections, like whether it holds up through winter.
No Display or Search Partner leakage. Tight geo targeting, buyer-intent keywords and call and image extensions.
Conversion tracking on every form and call, plus service-area qualification so out-of-area leads never pad the numbers.
Results
Permanent lighting dealer, Saskatchewan
Residential installs
Channels
The challenge
A Google account that wasn't tracking its own lead forms and was leaking spend into Display and Search Partners.
What we did
We grew the Meta budget 25% while every lead got cheaper, then rebuilt the Google account.
What changed
| August | September | ||
|---|---|---|---|
| Meta leads | 482 | 740 | +53% |
| Meta budget | +25% | ||
| Cost per lead | $20.28 | $16.53 | -18.5% |
| Google CPA | $214.40 | $88.95 | -58.5% |
Where the leads came from
Saskatchewan dealer · Meta Ads Manager, September 2026
Top ad · Video
$8.99
75 leads at about half the account CPL
Running a home service business? We’ll show you where results like these are hiding in your account.
Permanent lighting dealer, Alberta
Residential installs
Channels
The challenge
In a tough climate, homeowners want proof a system survives winter before they ask for a quote.
What we did
A prospecting video started the conversation, and a retargeting ad built around winter performance and warranty closed it.
What changed
Long buying cycles in your market? We’ll build the ads that keep homeowners coming back to you.
Source: Meta Ads Manager and Google Ads, August and September 2026.
For dealer & franchise networks
Brands with dealers in many markets face the same problem: some locations thrive, others guess. We run a single, proven ad program across the network, localized for each territory, so what works in one market reaches every dealer fast.
Head office sees the whole network in one view. Each dealer sees their own leads and cost per lead, and knows exactly what their budget is doing.
Accounts, pixels, tracking and territories set up the same way, every time.
Winning ads tested in one market, rolled out to all, on brand.
Each dealer's budget stays inside their service area.
Leads, CPL and top ads by dealer, rolled up for head office.
What we do for home service brands
We had tried agencies before and always ended up paying more for every lead as we grew. Direct Route did the opposite. Our leads went up, our cost per lead went down, and for the first time we can see exactly which ads are bringing in our installs.
Free lead generation audit
Our senior team reviews your whole marketing setup and shows you where homeowners are finding you, where your budget is leaking, and which leads you aren't even tracking.
You walk away with a prioritized action plan, whether you work with us or not.
No cost · No contract · No obligation
What we review
Meta ads & creativefatigue, audiences, retargeting
Google adsDisplay leakage and missed intent
Lead trackingforms and calls you aren't counting
Service-area targetingbudget spent outside your territory
Website & quote formsspeed, UX and form completion
Local SEO & reviewsmap pack and how you stack up
Book a short intro call
We audit every channel
You get a prioritized plan
Questions
Both. We run network-wide programs for brands with dealers in many markets, and dedicated campaigns for independent contractors.
Qualified leads and cost per lead, tracked on every form and call. Clicks and reach matter only when they turn into quote requests.
Yes. Tight geo targeting keeps your budget in your territory, and a service-area question on the lead form screens out anyone outside it.
A flat monthly retainer, never a percentage of your sales. You know your cost, and our incentive stays on results.
Start with a free Lead Generation Audit: where homeowners are searching, where your budget is leaking, and what it is costing you in quotes. No cost, no obligation.
