case study 2026
Doubling organic traffic and tripling top-3 keyword rankings — built on disciplined dermatology SEO.
ENGAGEMENT
SEO · Content · Authority
TIMELINE
Mandate since April 2023
01. THE CHALLENGE
Beacon Dermatology had built a strong reputation and a loyal patient base — but online, the clinic was being out-ranked for the exact conditions and treatments it specialised in. Competitors with thinner expertise were winning the SERP, capturing patients before Beacon even entered the consideration set.
KEY ISSUES
Modest organic baseline2,034 monthly visitors — traffic value of only $1,870 per month.
Narrow keyword footprintOnly 45 keywords ranking in the top 3 — losing condition-specific searches to aggregators.
Under-optimised condition pagesDermatology condition and treatment pages lacked the depth and schema to rank competitively.
No authority signalMissing topical authority and backlinks in dermatology and skin-health media.
02. OUR APPROACH
Three coordinated workstreams running in parallel — built around how patients actually search for skin care.
Rebuilt site architecture, deployed Medical Condition + Medical Procedure schema, and optimised every condition and treatment page for primary intent.
Launched a condition-led content engine — long-form pages and patient-education content mapped to high-intent dermatology search queries.
Built topical authority through digital PR, expert citations, and category-relevant backlinks in dermatology, skin-health, and wellness media.
03.THE RESULTS
Mandate-to-date performance, organic search.
2x
Monthly organic traffic
From 2,034 → 4,900 visitors / month
THE SHIFT
BEFORE
2,034 monthly organic visitors
Only 45 keywords ranking in top 3
Traffic value of $1,870 / month
Condition pages losing to aggregators
AFTER
LOCAL SEARCH
Baseline at mandate start vs. current — monthly organic search performance.
PROJECT TIMELINE
AUDIT
Full technical, content, and backlink audit. Mapped competitor SERPs across conditions and treatments to identify highest-value targets.
BUILD
Rebuilt site architecture, deployed schema, and launched the condition-led content engine. Began authority campaign in dermatology media.
SCALE
Sustained editorial cadence and link acquisition. Rankings compounded month-over-month into a 2x traffic lift — and still climbing.
"Direct Route understood dermatology SEO from day one — they didn't try to bolt generic tactics onto a medical practice. We doubled our organic traffic, tripled our top-three rankings, and have a clear dollar value attached to every gain. The reporting is honest, and the results are real."
GET STARTED
We’re selective about who we partner with — not because we’re precious, but because we need to know we can actually move the needle for you. If you’re a serious brand ready to grow, let’s talk.
